3-Part Video Course

The Startup Founding Guide

What belongs in a startup? The right setup end to end, with examples from my own companies and the wider world.

Real Innovation
Over-Engineering (the Engineer's Disease) & How to Escape It
Brand Positioning
MVP Development
Building a Team
Competitor Analysis
The Most Common Mistakes

Every course comes with the full slide deck I teach from.

Preview is free · Full course 3 parts, $70 ($35 if you own the ebook)
Curriculum

What's Inside

3 video parts — practical, with examples from the field.

01

Part 1: Real Innovation & the Engineer's Disease

02

Part 2: Brand Positioning & MVP

03

Part 3: Team, Competitor Analysis & Common Mistakes