Hedef Milyon Dolar
Ten years of founding startups, innovation work and investment management, distilled into a single book. Turn your company from a pile of chaos into a profitable growth machine that runs itself.
The English edition is on its way
The book is currently available in Turkish only. We're preparing the English edition — leave your email and you'll be the first to know.
Read Turkish? You can get the book right now. Go to the Turkish edition
PDF EditionChapters and Curriculum
The 13 chapters we go through in depth — and that you apply in your own company:
What Is Innovation? The Formula for Getting It Right
Not a 'new idea' but a 'useful idea': what innovation really means, and the formula that strengthens a startup idea.
Over-Engineering: The Engineer's Disease
How shipping features nobody asked for sinks a startup — and how to break the habit.
What Is an MVP? Launching With the Least
Getting to market with the fastest, cheapest MVP without falling into the perfectionism trap.
Problem Validation & Product-Market Fit
Finding the problem customers actually pay to solve, and reaching product-market fit.
Brand Positioning & Competitor Analysis
Deciding how people see you, and claiming the right position through competitor analysis.
Building a Startup Team: CEO, COO, CFO
C-level roles, filling the gaps with the right people, and hiring at the right time.
Cash Flow Management: The Mistake That Kills
'Cash flow kills' — where startups go under most often, and how to keep the financial model standing.
What Is Company Valuation? Which Method, When
Know your own value before you walk into an investor meeting: valuation is context, not fantasy.
Valuation With the Berkus Method
Angel investor Dave Berkus's valuation method for pre-revenue startups.
The Scorecard Valuation Method
Weighing quantitative and qualitative criteria together with the scorecard method.
Valuation With DCF and Risk Factors
A realistic valuation using discounted cash flow and risk-factor adjustment.
Angel Investors & Negotiating the Deal
Who angel investors are, how rounds work, and the tactics that keep you strong at the table.
The Investor Pitch: A Million Dollars in 4 Minutes
What convinces an investor, walked through a real deck that raised.
The English edition is on its way
The book is currently available in Turkish only. We're preparing the English edition — leave your email and you'll be the first to know.
Read Turkish? You can get the book right now. Go to the Turkish edition