September 15, 2026
What does HubX do, which raised a $75 million investment?
- Investment: $75 million
- Investors: Point72 Private Investments
- Founders: Cem Ortabaş, Kaan Ortabaş
- Website: hubx.co
What does HubX do?
HubX was founded in Izmir in 2022 by Cem Ortabaş and Kaan Ortabaş.
The company develops AI-driven mobile and web applications.
Its portfolio features products in categories such as generative AI, photo and video, education, and wellness.
Today, it owns over 40 mobile and web applications, including Nova, Wiser, DaVinci, and Lotus Flow.
The company's current scale
Its apps have reached over 600 million users across more than 190 countries.
It has more than 370 employees across its Izmir and Istanbul offices.
The company sustained this growth up to now without taking any external funding; this marks its first external financing.
The investment round
HubX raised $75 million in funding from Point72 Private Investments.
Where is HubX headed?
- Two co-founders in Izmir
- More than 190 countries
- Over 40 apps
- investing in AI infrastructure
- global M&A
Startup Doctor's take
An app portfolio model looks simple in theory: build one hit product, then build another. The challenge lies in not having to solve user acquisition from scratch for every new product.
What makes this work isn't the products themselves, but the shared underlying infrastructure: once distribution, data, and marketing are established, the marginal cost of adding a new product drops. That is why it is no surprise that the second pillar of this investment is acquisitions.
For the same reason, this structure is open to collaborating with teams that struggle to reach users but can produce content—small teams in media, education, and wellness make natural partners. They lack distribution, while this company has it in abundance.
The most common mistake founders make is moving to a portfolio before the single product can stand on its own. If you are also thinking about a portfolio, write this down first: which cost will you not have to pay again with your second product? If you don't have an answer, you aren't building a portfolio; you are building two separate companies.
Source: webrazzi — HubX raised approximately $75 million at a $1.2 billion valuation
Frequently asked questions
What does HubX do?
It is a technology company that develops AI-centric mobile and web applications. Instead of a single product, it builds a portfolio: scaling numerous apps across different categories using a shared distribution and data infrastructure.
Has HubX raised investment before?
No. The company grew without external funding since its inception; this round is its first external financing.
What should an entrepreneur take away from this model?
The portfolio model only works if there is a shared infrastructure. If you cannot write down which cost you won't have to pay again for your second product, you aren't building a portfolio—you are building two parallel companies.
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